9:00 a.m. -
10:00 a.m.

Registration

10:00 a.m. -
11:00 p.m.

Brunch

11:00 a.m. -
11:15 a.m.

Opening Remarks:
Rick Latona opens the show reviewing the 3 day agenda.

11:15 a.m. -
12:30 p.m.

ccTLDs are taking over the world, is North America immune?
*Panel sponsored by Neustar
In Europe and the rest of the world ccTLDs have emerged as the extension of choice for most countries. In Canada .ca has gained momentum but in the United States .us is still for the most part unknown or misunderstood. Is America ready for .us?

12:30 p.m. -
1:30 p.m.

Speed Networking: 30 Second Pitch
This is your chance to take the stage and introduce yourself to the TRAFFIC audience. Tell us about you, your product or service in a minute or less. It’s your elevator pitch.

1:30 p.m. -
2:00 p.m.

Break in the Exhibit room

2:00 p.m. -
4:30 p.m.

Main event 1: Test Track
*Panel sponsored by .CO
First launched at T.R.A.F.F.I.C New York and inspired by ABC’s hit T.V. show Shark Tank, Test Track provides an opportunity for entrepreneurs to pitch their businesses to seasoned investors. This event isn’t to be missed. It’s the most education and intellectually simulating event in the domain business.

5:00 p.m. -
7:00 p.m.

Cocktail:
Top floor of the hotel

10:00 a.m. -
11:00 a.m.

Brunch

11.00 a.m. -
12.00 p.m.

Domain Names, the future or the past?
More than ever we are questioned about the future stability of domain names. Will they be replaced by a technological or media innovation? What is their projected life value as an investment or asset? After developing and monetizing domain names for over fifteen years we have some answers that may surprise you

12:00 p.m. -
1:00 p.m.

Domainers for Clean Water: An acknowledgment of the industry's contribution to the work of The Water School

1:00 p.m. -
1:45 p.m.

Fireside chat with John Demco
John conceived the .CA country code domain name in 1987 and served as its initial Registrar, chairing the CA Domain Committee until 2000. He participated in the Canadian Domain Name Consultative Committee which made recommendations concerning the structure and organization of the .CA and helped establish the Canadian Internet Registration Authority (CIRA) where he continues to serve on the Board of Directors. John is playfully referred to by many as the "Godfather" of .CA and has been recognized by the Prime Minister as a founder and builder of the Canadian Internet (1997).

1:45 p.m. -
2:30 p.m.

Break

2:30 p.m. -
3:45 p.m.

Oh Canada!
*Panel sponsored by CIRA
This panel will focus on the .ca extension. It will explore .ca growth initiatives by CIRA, recent and interesting cases of .ca development, SEO advantages of .ca and .ca versus .com . The panel will review .ca registration requirements, the .ca drop process and the secondary market.

3.45 p.m. -
4.00 p.m.

Break

4.00 p.m. -
6.00 p.m.

Main event 2: The Great Canadian .ca Auction
.Latona’s will auction off 50 .ca and Canada related domains. The auction features many premium generic domains at insanely low reserves.

10:00 a.m. -
11:00 a.m.

Brunch

11:00 a.m. -
12:15 p.m.

Domain Development: In-house or outsource?
Developing domains into great web properties is easier than ever with technology such as aps, widgets and content feeds. This panel will discuss what kind of domains to develop as well as how and whether or not you should go it alone or outsource.

12:45 p.m. -
1:00 p.m.

Break

1:00 p.m. -
2:15 p.m.

Mastering the resale market
Buying domains is easy but selling the right domain at the right price to the perfect buyer is an art. Our panel will discuss finding a buyer and negotiating a deal

2:15 p.m. -
3:30 p.m.

Advanced parking solutions
New and emerging products and tools make it easier than ever to optimize your parked domains. Our expert panel explores some of the best ways maximize potential revenue.

3:30 p.m. -
4:00 p.m.

Break in the Exhibit room

3:45 p.m. -
6:45 p.m.

Main event 3:
Main Auction

Rick Silver - Panel Moderator
President n49 Ineteractive
President DOAC

Rick Silver has been in the domain space since 2000 and is the founder & CEO of n49 Interactive Inc, a leading Canadian web development agency and online directory publisher. n49 holds the lions share of premium generic .ca domains such as dining.ca, limos.ca, and kitchens.ca. The company has developed a platform for generating vertical market portals that feature user reviews, video and tools to help small businesses establish, manage, and optimize their online presence.

Rick is active in the domain community and serves as president of the Domain Owners Association of Canada. He is a strong proponent of the development of generic domain names into useful websites through effective journalism, social media and mass collaboration.

Previously Rick was the president of Marconi Medical Systems Canada, a global leader in medical imaging technology. He is a graduate of the University of Windsor and resides in Toronto, Canada with his wife Debbie and their 2 children.