What if you had a bus filled with gamblers drive by your casino every day? The people on that bus can't exactly play slot machines while the bus rolls by. Even if you have 100 buses filled with 50 people each drive by to look at your casino, the eyeballs are useless to you. With 5,000 people rolling by, your casino remains empty. Your slots don't jingle, and your pockets don't jingle, either. So, the traffic that rolls by your casino, while considerable, provides nothing to you.
Now imagine having a single bus come to your casino and drop off 50 people. Each one comes inside and drops $1000. You've just made $50,000 in one busload. Forget about the busses that pass you by; take the bus that stops in for a visit. This is what quality domains do. They bring traffic to the doorstep of the casino, the doorstep of the jewelry store, the doorstep of the restaurant or the shoe store or the anything! That's what makes a sale, and until a sale is made, nothing else will happen. Period!
Odysseus probably didn't have the same difficulty as retailers have had with generic domain names. Generic domains have crushed brick and mortar businesses since the internet really got hold of the buying public! It is amazing that something as simple as hotels.com was not picked up by the big hotel chains, like Hilton or Westin or Marriott. Imagine how much more traffic General Motors would have if they bought cars.com, and by extension, newcars.com and usedcars.com? Kodak is going into bankruptcy! They didn't buy cameras.com, which sold at a T.R.A.F.F.I.C. auction for over $2,000,000! Imagine how that $2,000,000 could have saved America's iconic shutterbug company!
T.R.A.F.F.I.C. started as a meeting of Rick's board in 2002. In 2004 it became the Targeted Redirects and Financial Fulfillment Internet Conference, or T.R.A.F.F.I.C., for short. Since that first show in Delray Beach, Florida, the show has continually redefined itself as the GOLD STANDARD of domain shows, because it is all about the best quality domains, best quality traffic, highest payouts, biggest business and the best opportunity.
Companies spend between $50,000 and $100,000 per month on Google advertising, and when they do so, they depend upon Google's own "quality engine" to determine their advertising rank, their sales position, whether they are relevant or not and so many other ranking factors. With the right domain name, you have the relevance! You have the right position! You don't need the Googles chasing irrelevant Yahoos to your domain, because you have the right name. What is amazing is that so many companies are still unwilling to see the value of a quality domain name! Why would you spend between $600,000 and $1.2-million per year on advertising when the right name can bring volumes more traffic, and without the alleged "quality filters" of the search engines?
T.R.A.F.FI.C. Fort Lauderdale 2012 will take place Sunday, October 7 through Wednesday, October 10, at the opulent Ritz Carlton Fort Lauderdale Beach! The now-famous T.R.A.F.F.I.C. Cabanas will open up the weekend preceeding the show, starting Friday, October 5, 2011.
No conference in the world has ever matched the T.R.A.F.F.I.C. Show for its opportunity and dedication to business; no show has ever made that business happen in a setting so befitting the most profitable investment industry ever!
T.R.A.F.F.I.C. began on Florida's beaches, and the biggest and best shows of the domain industry have always happened in the Sunshine State.